User Experience Design :
Defining, Innovating, and Transforming New Possibilities & Digital Products

My UX practice integrates my user centric mindset with a strategic online behaviour modifying thinking.  This dual focus enables me to serve people effectively and enrich their lives through technology. I believe that design should be both beautiful and purposeful, fostering an emotional connection with users.

Ultimately, I aim to demonstrate how intuitive and clever UX can ignite joy and foster genuine connections between people and technology. By helping products and brands grow, I contribute to building thriving communities in the digital space. Through careful negotiation of change and a commitment to adapting to evolving needs, I strive to create impactful solutions that deliver value for both users and stakeholders alike.

In UX Design, I embrace a rapid learning process through design sprints, enabling me to swiftly create product releases that resonate with users. Like a chameleon, I adapt seamlessly to roles as diverse as UX designer, product designer, or design researcher, adjusting my approach to meet the unique needs of users and stakeholders alike. This flexibility allows me to craft solutions that are not only functional but deeply meaningful, while my design vision remains clear and true across every project.

UX Design
Areas of Expertise
01.
Functional & Practical Solutions

I deliver scalable, practical design solutions by building evergreen frameworks that grow with the company, reducing the need for constant reinvention.

My approach to product design involves creating modular components that adapt to changing needs while maintaining cohesion across the user experience. By implementing sustainable, repeatable design patterns, teams build on a solid foundation that ensures each solution is effective now and adaptable for future growth and evolving business needs.

02.
Interactive and Immersive Tools

I focus on designing approachable interfaces and intuitive UX patterns that leverage new technologies in a way that feels natural and engaging.

To create tools that resonate with users and foster adoption, I collaborate closely with cross-functional teams, including developers and designers, to tackle complex interaction challenges and enhance performance. By prioritizing seamless and high-quality interactions, I develop immersive experiences that cater to the diverse needs of multi-user environments, especially in game design, where engaging and high-performance UX is crucial for success.

03.
Creative & innovative Applications

I specialize in blending emerging technology with creative concepts to deliver unique, immersive experiences that capture attention and inspire engagement.

Through phygital event marketing, experiential storytelling, and interactive campaigns, I craft memorable moments that bridge the digital and physical worlds. My goal is to push the boundaries of technology to transform how audiences connect with brands and narratives.

UX Design
Projects Archive
2023
Princess Margaret Cancer Research Centre - Fundraiser Sites

SECTOR  
Healthcare

TYPE
Registration Conversion Flow 

agency
Ultralight Creative for University Health Network

2023
Augmented Reality Tool for Home Efficiency Rebate Education

SECTOR  
Energy

TYPE
AR Web App at Tradeshow

Agency
Meld Media for Xarvio

2022
Canada Ireland Foundation Website Strategy

SECTOR  
Culture

TYPE
Website

Agency
Art & Science for Canada Ireland Foundation

2021
XR Simulation Training and Skill Assessment for The American College of CHEST Physicians®

SECTOR  
SaaS

TYPE
XR  - Extended Reality Platform

Company
Lumeto  

2020
XR Simulation Training for Mental Health Crisis Responses Training Program

SECTOR  
SaaS

TYPE
XR  - Extended Reality Platform

Company
Lumeto

2019
Augmented Reality Exhibition for the Royal Ontario Museum

SECTOR  
Art & Culture

TYPE
Augmented Reality Mobile App

Agency
Meld Media for Royal Ontario Museum

2019
Indigo.ca

SECTOR  
Retail

TYPE
Search Improvement
Product Discoverability

company
Indigo Book & Music

2019
Augmented Reality Tool for Farming Solution Demonstration Tool

SECTOR  
Agricultural

TYPE
AR Web App at Tradeshow

Agency
Meld Media for Xarvio

2019
VR Content Management & Publishing Platform

SECTOR  
SaaS

TYPE
Augmented Reality Mobile App

Company
Secret Location under eOne

2019
Education Tool about Human Trafficking - Web App

SECTOR  
Government
Education

TYPE
Web App ( Desktop & Mobile )

Agency
Meld Media for Government of Ontario

2019
AT&T Trick Shot Kings - Native App

SECTOR  
Telecome

TYPE
Augmented Reality Native App

agecny
Dark Slope for AT&T

2018 - 2019
World of Peppa Pig - Mobile App

SECTOR  
Education

TYPE
Native App for 3 Major App Store

Company
eOne

2018
Derivative.ca - Software Website Build

SECTOR  
Software

TYPE
Website ( Desktop & Mobile )

CLIENT
Lumeto / Dark Slope

2018
Change Gout - Awareness & Educational Campaign

SECTOR  
Pharmaceutical

TYPE
WebGL ( Desktop & Mobile )

agency
Jam3 for Grunenthal

2017
Lucky Charm's Unicorn Storymaker

SECTOR  
Consumer Goods

TYPE
Case Studies - Frontend & CMS

Agency
Jam3 for General Mills

2017
SKYN's Voice Analysing Chatbot

SECTOR  
Sexual Wellness

TYPE
Facebook Chatbot

Agency
Jam3 for SKYN

2016
NFB.ca - Case Studies

SECTOR  
Film & Interactive Media

TYPE
Case Studies - Frontend & CMS

Agency
Jam3 for Nation Film Board of Canada

2016
Choose your Guardian - Guardians of the Galaxy Vol.2 Promotion

SECTOR  
Entertainment

TYPE
Interactive Web Experience

Agency
Jam3 for Doritos

2016
ISPY with My Five Eyes

SECTOR  
Film

TYPE
Interactive Documentary

Agency
Jam3

UX Design
Tool Kit
01.
Design Frameworks
  • Co Design Session
  • Cross Functional Workshop
  • End to End Journey Mapping
  • Jobs to be Done
  • Empathy Mapping
  • UX Scoping
  • Service Design Blueprint
02.
UX Artifacts
  • User Flow
  • User Stories
  • User Acceptance Criteria
  • Concept Prototyping
  • Low-fi & High-fi Wireframes
  • Roadmaps
  • Project Documentation
  • Learn and Adopt Materials
  • Presentation Deck
  • Monthly Business Reports
03.
Research Methods
  • Expert Matter Interviews
  • Stakeholder Interviews
  • User Interviews
  • Interview Guides
  • Competitive Analysis
  • Google Reviews Analysis
  • Patient Data Analysis
04.
Design Softwares
  • Adobe Creative Suite
  • Figma
  • Webflow
05.
Collaboration Softwares
  • Miro
  • Mural
  • Slack
  • Discord
  • Google Workspace Suite
  • Microsoft 365 Office Suite
06.
Data Analyze Tools
  • Qualtrics
  • Tableau

Thinking of a freelance project together or have a full-time role you think I’d be a great fit for?

Let's Connect on LinkedIn ↗︎

Note : I do not require sponsorship to work in the UK or Canada.